As has already been said, strategic partnerships can stimulate businesses, but they could also be expensive if they fail. Most business partnerships fail for many reasons. To overcome these opportunities, a business partnership must follow three fundamental laws of business consolidation. This type consists of agreements between hardware and software manufacturers or software and software vendors. Take the example of Von Oyo Rooms. It works with different hotels and guest rooms to offer an affordable stay. Hotels and guesthouses have much to gain from this risk, as they get authenticity by connecting to a well-known brand, gain credibility, increase their chances of winning customers and so on, while Oyo expands its database to be more user-friendly. Virtually everyone who is someone is partners in one way or another, even if it is not obvious to the public. As part of an ideal partnership, you not only benefit from value-added benefits for your customers, but you also reduce costs. That is why any strategic partnership is ultimately an act of return on investment. First of all, I would like to know why you want to conclude a strategic partnership agreement.

As part of a strategic partnership, two companies are interweeding their efforts in a particular area, such as marketing, supply chain, integration, technology, finance or a combination of these. The terms of a partnership agreement are the essential elements of any partnership. In this regard, the parties will agree on who will do what, how decisions will be made and what each party will gain in the joint activities. A good partnership agreement should take into account three elements: companies are generally engaged in supply chain partnerships to reduce costs, streamline processes or improve quality. Unfortunately, supply partnerships, however valuable, can be among the most difficult types of alliances to maintain. If you can reduce costs yourself, no partnership is necessary. If not, and you want to reduce costs without sacrificing quality – this for you. In a strategic partnership model, it`s about pursuing partners, not only because they add value to you, but also because they can benefit from your company`s products, services or notoriety. The partnership between Disney and Pixar is a good example. Today, Disney owns Pixar, but this relationship began as a classic strategic partnership. In the 1990s, Pixar had a leading team in computer animation, but no knowledge of the film industry, distribution channels or customer base, while Disney had the opposite problem, no computer know-how. When the two companies gathered their heads, the partnership gave Toy Story.

«Supply chain partnerships run into problems because the criteria for success are focused on time, cost and quality, while your perspective is likely to focus on revenue and revenue. A supply chain partnership only works if each party involved can meet the expectations of end customers in terms of quality and price while remaining profitable. A non-equity alliance occurs when two companies agree on a contractual relationship that allocates resources, assets or other resources. Many examples of strategic partnerships are also considered non-equity alliances. This type of strategic partnership agreement is most beneficial for small businesses with limited choice of products and services that customers can offer. In any case, a basic strategic partnership agreement should include: strategic partnerships have also emerged to solve many business problems. The book Vested: How P-G, McDonald`s and Microsoft redefining Winning in Business Relationships[2] profile strategic partnerships in major business process outsourcing relationships, public-private infrastructure projects, facilities management and chain relationships